Is Paula’s Choice Skin Care Line Cruelty Free?

Are you thinking about making the switch to Paula’s Choice skin care? We know how important it is for many of us to be conscientious consumers when it comes to our products. As more and more people are shifting their spending towards cruelty-free items, this raises the question: Is Paula’s Choice cruelty-free? Well, don’t worry!

In this post, we’re going to lay out some facts and provide more information so that you can make an informed decision on whether or not to give Paula’s Choice a try. We’ll discuss the company’s position on animal testing and ingredient sourcing, and explore vegan and sustainable alternatives. Let’s dive right in!

About Paula’s Choice?

Paula’s Choice was founded in 1995 by cosmetic chemist Paula Begoun to provide customers access to products backed by real science, never tested on animals or containing unhealthy ingredients such as parabens or sulfates. The parent company is Unilever, and its policy ensures that the ingredients used have not been tested on animals, and are safe alternative forms of testing methodologies are employed like cell cultures, etc. while being free from parabens or other harsh chemicals.

Is Paula’s Choice Cruelty-Free?

Yes, the brand is cruelty-free. They are committed to being a cruelty-free company and never tests its products on animals. They also ensure that all of their suppliers comply with this commitment as well by not testing any of the ingredients or finished product on animals. Additionally, they have signed the Humane Cosmetics Act which proves they are committed to ending animal testing in cosmetics worldwide.

To make sure you’re always buying products from brands that don’t test on animals, look for the cruelty-free Leaping Bunny or PETA logo on the packaging.

Are Paula’s Choice Products Vegan?

No, not all of their products are vegan but most of them do not contain any animal derivatives like beeswax, lanolin, collagen, etc. so they can be labeled as “suitable for vegans”. That said, Paula’s Choice has a wide variety of vegan alternatives to their traditional skincare line, including cleansers, toners, and moisturizers made with plant-based ingredients. There are some products in the range that do contain animal derivatives but these can be easily identified by reading the ingredients list.

Do They Offer Sustainable Alternatives?

Yes, if you’re looking for more eco-friendly products from Paula’s Choice, the brand offers several organic choices that are free from harsh chemicals or synthetic fragrances. Paula’s Choice has a range of products that are considered more sustainable. They use post-consumer recycled (PCR) materials for their packaging, making it easier to recycle and reducing the need for new plastic materials. Their cardboard shippers are made from 50% PCR and by the end of 2023, all paper stock used in their packaging will be FSC-Certified, meaning it is sourced from responsibly managed forests where wildlife and habitats are protected.

Tips On How To Find Out If A Brand Is Cruelty-Free and/or Vegan Yourself

When it comes to finding out if a product is cruelty-free or vegan, it can be tricky to do your own research. The first step is to check the brand’s website and look for any information regarding their animal testing policy. Additionally, you can also search for third-party certifications like Leaping Bunny or PETA’s Beauty Without Bunnies program, which indicate that a product has been verified as cruelty-free by an independent organization. Finally, if you’re looking for vegan options, be sure to check the ingredient list and look for plant-based ingredients such as aloe vera, coconut oil, and shea butter.


Paula’s Choice is a popular cruelty-free and vegan beauty brand that offers skin care products made from safe, plant-based ingredients. The company also offers refillable bottles and other sustainable alternatives to reduce waste. To make sure you’re always buying products from brands that don’t test on animals, look for the cruelty-free Leaping Bunny or PETA logo on the packaging, and always check the ingredients list for vegan options. With Paula’s Choice, there is an indication that you can be sure to have safe skin care products that are good for both your skin and the environment.

We hope this article was helpful in answering all of your questions about Paula’s Choice skin care line – thanks for reading!


1. “Animal Testing Policy”. Paula’s Choice. 2023. Accessed March 24, 2023

2.”Cruelty-Free Bunny Logos”. PETA. 2023. Accessed March 24, 2023.

3.”Sustainability”. Paula’s Choice. 2023. Accessed March 24, 2023.

4″FSC Certification?”. Certification. 2023. Accessed March 24, 2023.

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